| Description: | Your Web site is the hub of your marketing universe. In this four-class course, you will learn how to build an effective Web site that will attract qualified prospects and convert them into customers and clients. You will learn how to optimize your site for the search engines, utilize e-mail marketing, plan, build, and promote a business blog, and use other Web marketing techniques to attract clients to your business. Time will be spent each class reviewing Web sites and providing feedback on students' Web sites and Web practices.
Rich Brooks is founder and president of flyte new media, a Web design and Internet marketing firm in Portland. He writes a free monthly e-mail newsletter, flyte log, and blogs regularly at flyte: what works online, www.flyteblog.com, on Web marketing topics such as search engine optimization, e-mail marketing, business blogs, and building Web sites that sell. You can also listen to his podcast, Flytecast: Web Strategies for Small Business, at www.flytecast.com or find it at the iTunes Music Store under business podcasts.
4 Wednesdays, October 18-November 8, 6:30-8:30 p.m. $195 (8 contact hours/ 0.8 CEUs)
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